q=%28%E7%BE%8E%29%E8%8F%B2%E5%88%A9%E6%99%AE%C2%B7%E7%A7%91%E7%89%B9%E5%8B%92%28philip+kotle%29%EF%BC%8C%E5%8A%A0%E9%87%8C%C2%B7%E9%98%BF%E5%A7%86%E6%96%AF%E7%89%B9%E6%9C%97%28gary+armstrong%29%E7%AD%89%E8%91%97&searchType=standard&isFacet=true&view=standard&searchWay=author&booktype=1&booktype=2&booktype=4&booktype=5&booktype=7&rows=10&sortWay=score&sortOrder=desc&curlibcode=BQXNY&searchWay0=marc&logical0=AND
booktype=1&booktype=2&booktype=4&booktype=5&booktype=7&rows=10&curlibcode=BQXNY&searchWay0=marc&logical0=AND
(美)菲利普·科特勒(philip kotle)，加里·阿姆斯特朗(gary armstrong)等著